CBS
I restructured the CBSi games organization from top to bottom, including building out company-wide KPIs. I led the launch of a new entertainment brand, GameSpot Universe, creating new revenue opportunities. I developed partnerships with premium influencers by creating the GameSpot Co-op Stage concept at E3 and worked with Critical Role, Kinda Funny, Smosh Games, Rooster Teeth, MatPat, iJustine, as well as more top creators to heighten the profile of the brand and increase relevance. Along with E3, I also managed all event production + programming at PAX West, PAX East, SDCC, etc. and built two multi-use studios in San Francisco. I worked cross-functionally to revamp the whole content sales pipeline and made the company more profitable than ever.
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Project Hope
I partnered with a 66-year old global NPO, Project HOPE, to create new digital campaigns targeting gamers that have raised over $2M to date. Working closely with the organizations's leadership, I developed a multi-year strategy to work in tandem with annual marketing plans, creating and executing new campaigns aligned with, and designed to amplify, the MarCom calendar. I spearheaded new branding from concept to execution for each campaign and initiative with a designer I sourced and managed. I also oversaw the build out of the new website for the streaming initiative, ensuring visibility internally and establishing legitimacy with a new community. In the course of my work for Project Hope, I developed hundreds of partnerships with diverse influencers, teams, agencies and organizations who aligned with Project HOPE’s mission. Together, we built a highly engaged community in gaming motivated to do global good where none existed prior.
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YouTube Gaming
I joined YouTube Gaming in their first year and managed the top 1% of creators & multi-billion-dollar brands with the most subscribed channels, including Sony and Nintendo. I was YouTube Certified and performed quarterly comprehensive data audits using YouTube Analytics and developed data-driven content strategies for my partners, including top media companies. I helped launch a cross-functional initiative to highlight female creators in an underserved gaming vertical. I executed the largest industry event of the year in Los Angeles, YouTube Live at E3, partnering with Geoff Keighley which was the predecessor to the current Summer Game Fest.
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Fandom
I built the entire business development, video content and operations from the ground up for the most googled wiki website, Fandom.I created a 3-tiered content plan with attention to ROI that I presented at the executive offsite and was approved by the Board within my first month of joining. I worked with the finance, legal, design, engineering and community teams with regular check-ins on how to best strategically grow the new division and implement change. I assisted in acquiring a YouTube channel with 6M subscribers, Screen Junkies, and integrating the new property with Fandom. I designed a state-of-the-art studio in San Francisco, managed a global team, and content across events including SDCC, NYCC, etc.
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IPL
As Employee #3 as a part of IGN Entertainment’s new Esports division, I launched a successful new brand with daily programming on Twitch, weekly shows on YouTube, and live sold-out tournaments in Las Vegas and Atlantic City which were simulcast in Korean in partnership with GOMTV, Korea’s largest Esports network. I hired and managed the entire content division as the first hire in this department, which grew to a 200-person crew for live events. This property was later acquired by Blizzard Entertainment.
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GetMePPE
I formed outreach, hospital partnerships and branding for a grassroots, non-profit organization called GetMePPE (a division of GetUsPPE) during the start of the COVID-19 crisis pro-bono. Alongside a core group of 3 other volunteers, we worked around the clock to source and distribute PPE, all with attention to equity for less funded hospitals in the Bay Area. I worked with partners at Kaiser Permanente, Sutter, Alta Bates, John Muir, UCSF, Stanford Medical, etc. and also with a rideshare company on a pro-bono arrangement for PPE delivery service. With Boston Scientific and Ford Motor Company, we developed face shields that were in high demand, then distributed them to the front lines of Covid – which a hospital Chief of Staff called “Victory Shields” upon receipt. My branding, logistics and operational planning were instrumental in sourcing and delivering 170,000 units of PPE within the first 30 days to over 50 hospitals when there was an unprecedented shortage.
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IMB
I partnered with the founder of Indie MEGABOOTH to revive the well-loved brand that showcased indie games from up & coming gaming studios after a hiatus due to the COVID pandemic. We developed new branding, website, built a new team, operations and crafted sponsorship offers and decks that were presented to games publishers. Alongside IMB, we collaborated on reviving the founder’s personal brand along with with fresh new branding, website + social plan and explored new avenues for businesses in the future.
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Hustle Hunters
As a solopreneur, the founder needed help with solving some key issues to bolster growth for her brand and business that helps connect parents with flexible work. I helped Hustle Hunters audit their marketing processes, revamp and manage their newsletter and also solved a complex funnel issue with some data, research and operational insight.
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GGP
I supported NPO GGP, an organization based on linking LGBTQIA+ to career training and jobs, through a time of transition. I was the point person for their partnership with Google on a key DEI content-based project. I also worked with their founder in Q4/Q1 to create a strategy for programming & sustainability for the upcoming year as well as performed an operations audit to aid in refocusing on ROI-positive opportunities.
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